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While the media they use have been in a state of constant disruption for at least 25 years, the noble arts of sales and marketing remain steadfast in pursuit their goals. Next month’s MAX Awards will tell us how they are faring.
Once upon a time, in the 1980s, Australia was a world leader in the provision of systems to allow the development of master trusts and better efficiencies for advisers. Then the banks took over. Now, according to Wealth02 director Darren Pettiona, the US is “way ahead of Australia in fintech”. But that is about to…