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Industry funds or AMP, it’s all about brand

AMP has a long road ahead. But the big challenge isn’t to change the culture – it’s making everybody else care about it. For decades, the AMP logo has sat high above Sydney Harbour, a potent symbol of one of Australia’s oldest companies and an integral part of what many consider entirely peripheral: brand. Now…
Lachlan Maddock | 3rd Dec 2021 | More