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Industry funds or AMP, it’s all about brand

AMP has a long road ahead. But the big challenge isn’t to change the culture – it’s making everybody else care about it. For decades, the AMP logo has sat high above Sydney Harbour, a potent symbol of one of Australia’s oldest companies and an integral part of what many consider entirely peripheral: brand. Now…
Lachlan Maddock | 3rd Dec 2021 | More
It’s the reputation, stupid: How Alexis George will stop the rot

Alexis George, AMP’s new CEO, faces the task of returning Australia’s oldest wealth manager to its founding principles. The question is how deep the rot runs. What’s to say after nine days in the job? Not a lot. Alexis George took the reins just over a week ago and, sensibly, has not hit the ground…
Lachlan Maddock | 13th Aug 2021 | More