Home / … as the buzz gets louder surrounding MAX awards

The Rainmaker Information goup’s MAX Awards, organised by its publication ‘Financial Standard’, seem to have taken on a life of their own. The ‘people’s choice’ type of voting has created an increasing amount of interest in the industry each year in the lead-up to the awards night.

Nominated companies muster support from staff, from friends, and even from family to get their votes in. Under the rules you can only vote once and you can’t vote from a private IP such as Hotmail or Gmail – in an attempt to limit gaming by getting votes from outside the industry.

Apart from the super fund-specific awards produced by AIST, the MAX Awards are the only ones which recognise the distribution side of the industry and the people involved. It is our view, at Investor Strategy News, that they should be supported. Voting closes next Monday (May 22) and the awards will be presented at a gala dinner in Sydney on June 15.

To vote and for other info, go to: https://www.financialstandard.com.au/max

In the interests of full transparency, this is how we have voted, unashamedly voting only for people we like, but we also believe do a great job. So, if you want to follow my guidance, please vote for:

• Marketer of the Year: BlackRock, Kari Arnison
• Marketing Team of the Year: BlackRock
• Website of the Year: AIA.com.au
• Advertising Campaign of the Year (consumer): La Trobe
• Advertising Campaign of the Year (trade) Legg Mason
• Public Relations Company of the Year: Shed Media
• Social Media Campaign of the Year: Equity Trustees
• Digital Marketing Campaign of the Year: Legg Mason
• Executive of the Year (sales): Alex Donald, Ironbark
• Sales Team of the Year: Grant Samuel Funds Management
• Financial Services App of the Year: Cbus Employer App by Link Group (the first of its kind),
• Product Launch of the Year: Schroders ASX (GROW), and
• Innovation of the Year: Frontier Partners Program.

– Greg Bright