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Baldwin returns to super in First State revamp

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Michael Baldwin
After 18 months as assistant director of the National Gallery in Canberra, Michael Baldwin has returned to the super fund industry in a new position at First State Super, following closely on two other senior changes at the $53 billion fund.
The former chief executive of FEAL has become the head of corporate affairs at First State Super, a new position. It involves looking after reputation, external relations, strategic communications, media and issues management.
Another recent recruit at First State Super is veteran super advisor Guy McAliece, a former partner at KPMG and head of that firm’s super advisory practice. He will take over the chief operating officer role formerly performed by Graeme Arnott. Arnott, who sits on most of the fund’s business committees, will concentrate on his deputy chief executive role.
McAliece will have responsibility for marketing, insurance, business development, and the fund’s member administration and service centre.
Michael Dwyer, who was integral in luring Baldwin to FEAL when Dwyer, the association’s first chair, was a director, also announced late last month a new role for First State Super’s former chief marketing officer, Mary Murphy. She has become ‘chief digital officer’.
Murphy was last week announced as ‘Marketer of the Year’ at the Rainmaker annual Max Awards. In her new role she is responsible for the digital transformation of the fund as well as developing First State Super’s brand and corporate affairs strategy.

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