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(Pictured: Rachel Botsman)

It won’t be all good news for the super industry executives attending the SuperRatings conference and awards night in Melbourne on October 15. Rachel Botsman has some confronting views for funds and managers on the big new institutional risk of reputation.

Botsman, billed as one of the world’s most sought-after speakers, says that one of the central arguments she is advancing is that there is a shift from institutional trust – such as that for big respected corporate brands – to peer trust, exacerbated by social media.

“The 20^th century was characterized by centralized power and brands. Now with the help of technology, the power has shifted from the centre to the edges,” she says. “Look at industries such as music, travel and publishing. I think financial services are heading in the same direction. How we manage assets will be transformed in the next 20 years.”

Botsman’s session is called: “The Reputation Revolution – How trust has become the currency of the new economy”. She says it will not be a speech about social media, but rather about “social trust”. She will include an example, from a UK experience, where a peer group of experienced investors has developed a ratings model of their own.

Botsman’s business advises on the power of collaborative technologies to transform organisations.

The 11^th annual SuperRatings awards are presented to both not-for-profit and commercial funds across the spectrum of offerings for members. The conference and awards dinner are being held at the Sofitel on Collins Street. Investor Strategy News is one of the media partners.

For details go to: http://www.superratings.com.au/events