Jan Beeston, from BT Financial Group, took out the ‘marketing executive of the year’, the top award, at last Thursday’s (June 13) Rainmaker ‘MAX Awards’ dinner. More than 14,000 industry professionals voted in these awards categories this year.
Beeston, a senior marketing manager at BT Financial Group, has been at the firm for more than 13 years. Prior to that she spent about six years in a marketing and communications role at HSBC. And before that about seven years in a ‘marcoms’ (marketing and communications) role at Telstra.
Putting aside the major award at the MAX event, won by Beeston, Chris Page, chief executive at Rainmaker, said that there were many reasons to celebrate and promote the efforts of senior sales and marketing people in the industry. That was the main reason the MAX awards started up.
Page said that the awards night, at the Ivy Ballroom, in Sydney, had attracted a record number of participants. This meant that there was also a record number of people who deserved to be recognised, he said. With the other awards, Page announced:
- Link Group, led by Wendy Mak in the marketing team, took out the ‘App of the Year’. It was the third consecutive year for Link to win a MAX award.
- Australian Ethical took out ‘social media campaign of the year’ and SSgA took out radio campaign of the year for social. Australian Ethical also took out ‘social initiative of the year’ award.
- Honner won public relations agency of the year. Honner is the largest of the specialist PR firms in funds management and tends to dove-tail with BlueChip, the second-largest, year about, for this award.
- BT Financial also won the ‘financial literacy award’ campaign
- La Trobe Financial, led in a marketing sense by Caterina Nesci, head of marketing, took home the print campaign of the year award and marketing campaign of the year (consumer) award. La Trobe is no stranger at the MAX awards, having won titles for its marketing campaigns before.
- Financial services agency of the year was won by Ptarmigan Media, led by Mary Hughes. She is a crowd favourite.
Page said that the funds management industry was often “bashful’ about celebrating its success. “A lot of what the industry thinks and talks about is its investment performance. But this wouldn’t exist without the money it has attracted to manage… There is nothing wrong with celebrating success,” he said.
The full list of winners is on the Rainmaker website